Privacy Policy

Performance Advertising LLC (Company, we, us, or our) is committed to protecting your privacy and maintaining transparency in how we collect, use, disclose, and safeguard personal information. This Privacy Policy describes our practices in connection with the websites, landing pages, clickwalls, forms, and related services operated by or on behalf of Performance Advertising LLC, including auto insurance lead-generation experiences (collectively, the Services). By accessing or using the Services, you acknowledge and agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect information directly from you, automatically when you interact with our Services, and from third parties as permitted by law.

1.1 Personal Information

Personal information may include identifiers and data such as your name, email address, telephone number, postal address, IP address, date and time of submission, vehicle or insurance-related information, and other information you voluntarily provide through forms or inquiries.

1.2 Protected and Sensitive Characteristics

Depending on the context of the interaction, we may collect limited demographic or eligibility-related information relevant to insurance inquiries, such as ZIP code, age range, household information, or similar attributes required to match you with relevant insurance opportunities. We do not knowingly collect sensitive personal information beyond what is necessary for service delivery.

1.3 Internet and Device Information

We automatically collect technical and usage data, including browser type, operating system, device identifiers, IP address, approximate location, referral URLs, timestamps, pages viewed, and interaction data.

1.4 Cookies and Tracking Technologies

We and our service providers use cookies, pixels, web beacons, and similar technologies to operate, analyze, and improve our Services, measure performance, prevent fraud, and support advertising and attribution.

1.5 Third-Party Information

We may receive information from advertising networks, analytics providers, lead-distribution partners, and other third parties in connection with providing the Services.

1.6 Children’s Information

Our Services are intended for adults. We do not knowingly collect personal information from individuals under the age of 13. If we become aware that such information has been collected, it will be deleted promptly.

2. How We Use Information

We use personal information for the following purposes:

• To operate, maintain, and improve our Services
• To process insurance inquiries and route requests to relevant partners
• To provide customer support and respond to inquiries
• To personalize content and match users with relevant offers
• To conduct analytics, research, and performance measurement
• To prevent fraud, abuse, and security incidents
• To comply with legal obligations and enforce our rights

3. How We Share Information

We may share personal information as follows:

3.1 Insurance and Lead Distribution Partners

We share information with insurance carriers, agents, and lead-distribution partners to fulfill insurance quote and coverage requests.

3.2 Service Providers

We share information with vendors that provide hosting, analytics, marketing, customer support, security, and operational services on our behalf.

3.3 Advertising and Analytics Partners

We may share information with advertising and analytics partners for attribution, measurement, and interest-based advertising, subject to applicable law and user choices.

3.4 Legal and Business Transfers

We may disclose information to comply with legal obligations or in connection with a merger, acquisition, financing, or sale of assets.

3.5 Aggregated and De-Identified Data

We may share aggregated or de-identified data that does not reasonably identify an individual.

4. Your Privacy Rights

4.1 California Residents (CCPA / CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect, use, and share
• Request access to or deletion of personal information
• Opt out of the sale or sharing of personal information
• Limit the use of sensitive personal information (where applicable)
• Not be discriminated against for exercising your rights

You may exercise these rights by contacting us at support@performanceadvertising.io or through the “Do Not Sell or Share My Personal Information” link where available.

4.2 Opt-Out of Sale or Sharing

We provide mechanisms to opt out of the sale or sharing of personal information. Opt-out requests are honored promptly and applied across our systems and partner workflows as required by law.

4.3 Verification

We may verify requests using reasonable methods consistent with the nature of the request and information already collected.

5. Cookies and Advertising Choices

You may manage cookies through your browser settings. Some features of the Services may not function properly if cookies are disabled. We currently do not respond to browser “Do Not Track” signals.

6. Data Security

We implement administrative, technical, and physical safeguards designed to protect personal information. While we take reasonable steps to secure data, no system can be guaranteed to be completely secure.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.

8. Third-Party Websites

Our Services may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be posted on this page with an updated effective date.

10. Contact Us

Performance Advertising LLC

Email: support@performanceadvertising.io

Address: 30 N Gould Street, Sheridan, WY 82801